Scope of work:
Memorigin is a luxury brand offering detailed and high quality handcrafted watches. Therefore, the visual identity and positioning needed to support the reality of the brand. The previous logo had the look and feel of an aged English font which did not communicate the idea of a luxury brand. Therefore, the overall structure had to be made more balanced and detailed to truly represent their brand.
We enthused the a typical Chinese pattern into the watch in the logo which highlighted their focus on developing oriental designs. At the same time, the font used was very contemporary and chic, an ode to their modern western practices of watchmaking.