Scope of work:
Hong Kong 2050 is Now is a campaign that encourages and supports immediate engagement in averting climate change, addressing various environmental issues to create a healthier, cleaner and sustainable Hong Kong.
We designed a type based logo mark that is clean, easy to read and versatile in terms of usage. A play on placement enables the three full circles (Os and 0s) to align and form a visual motif, making it recognisable. We drew inspiration from nature, images of sunny clear skies, satellite and aerial photos of the ocean in order to capture the brightest and sharpest palette.
A set of secondary colors inspired by natural scenery are included as part of the palette, used not only in layout and infographics designs, but also as color reference to the imagery we use in visuals.