IELTS Takes You Places campaign



British Council IELTS

Scope of work:

Campaign BannersResponsive Website

The IELTS Takes You Places Campaign was designed to share the benefits and opportunities that can be reaped once the IELTS test is taken. This campaign was designed to have a personal impact and hence we included portraits of people to add a dimension of relatability in the minds of prospective test takers. By highlighting the different ways in which taking the IELTS helped the people in the ads, it was a very successful campaign that was used as Display Ads on Google.