Scope of work:
We were tasked to modernise and optimise the logo and visual identity of Stamford American School, Hong Kong. Their previous logo was one dimensional and lacked a distinct visual identity which we aspired to introduce. We chose to use the colours and Serif fonts previously used, but restructured the logo to make it more impactful. The colors spoke to the sense of excitement and trust that comes with being associated with our client. And the most important addition was the Lion – an iconic representation of the core values of courage and perseverance which is inculcated into each student in Stamford.